Host a run in one post
Route, time, meeting spot, pace groups, signup.
For investors
The AI-native agency for run clubs.
Run clubs are the new social scene, and brands want in. Pacely connects them, and does the agency work with AI.
Why now
Run clubs became the social scene.
Saturday long runs replaced Saturday brunch. Run clubs are where people meet, and the runners in them are high-intent and high-spend: shoes, gear, races, recovery, coffee after. Brands and local businesses are desperate to reach them.
The problem
Today, it all happens in the DMs.
Brands reach clubs one Instagram message at a time. Nobody has the tools to do it well.
Which club?
Brands can't tell which clubs fit their customer, or which ones are worth the money.
What's it worth?
Every deal is priced from scratch, so clubs leave money on the table.
Did it work?
After the run, there's no report. Just a few tagged stories and a guess.
How it works
A free tool on the bottom. An AI agency on top.
Layer 2 · on top
The agency
On top, we're building AI that does the work an agency would need a room full of people for:
- Matchthe right brands to the right clubs
- Priceevery deal priced locally, so clubs get paid what they're worth
- Reportwhat actually happened, so brands know it worked
Layer 1 · the base
The tool
Clubs come on through a free tool they use every week to host their runs. One post holds the route, time, meeting spot, and signup, and turns into a story their members actually see. That gets us clubs at basically zero acquisition cost.
Pacely represents the club. Clubs on Pacely get more brands; brands on Pacely get more clubs. Every new club makes the next deal easier.
The product, live today
Clubs use it every week.
Pacely is live on iOS, Android, and the web.
One tap to a story
Every run becomes a vertical image with the route drawn in, link already copied.
Fifteen-second signup
Members tap a link, enter a name and number, and they're in. No app required.
A home for the club
A private board and member list for every club.
Runner @handles
PRs, races, and clubs in one link.
In the wild
Their Instagram bios lead to Pacely.
Dumbo Dads Run Club in Brooklyn and The Guilford Run Club in Connecticut link straight to Pacely from their Instagram bios. Guilford was our first club outside New York, and it came on without a founder in the room.
Why us
We know marketplaces, and we know run clubs.
Marketplace builders.
We met at Slice, a marketplace for independent pizzerias, and have built two-sided and three-sided businesses since.
In the clubs every week.
We sell in person in New York, on the start line and at the coffee after. That's the edge software alone can't copy.
AI-native from day one.
A small team ships fast because AI does the work that used to take headcount, in the product and in how we build it.
The team.
Product leader with a marketplace streak. Led product at Slice, UpLift (a three-sided healthcare marketplace), and Tantrum Street (payments). Before that, built indie apps solo, including TimeTag (125K downloads) and Compositions (featured by Apple). MBA; has taught MBA seminars. Runs the NYC Marathon.
Senior software engineer at Shopify, previously at Meta and engineering lead at Slice. Active NYC marathoner.
Ten-plus years in NYC startups, from three people to a thousand. Built finance and accounting from scratch, ran legal operations, recruited across functions, and closed deals as an account executive. Has run the NYC Marathon every year since 2018.
Want the full picture?
We'd love to walk you through it. Our deck is available on request.
Get in touch